Making Money Online

Print on Demand Success: Make Money Online Selling Custom Products

Are you looking for a flexible way to make money online? Print on demand (POD) services allow you to sell customized products without any upfront costs or inventory. Read on to learn how to successfully leverage print on demand and create your own online business selling unique products.

Introduction to Print on Demand

Print on demand, or POD, is a manufacturing process where items are printed one at a time as they are ordered. This contrasts with traditional manufacturing where products are mass produced upfront before any orders come in.

With POD, you can offer customized products to customers without taking on any inventory costs or risks yourself. When an order is placed, your print on demand service provider will print and ship the product for you. This makes POD an ideal business model for solopreneneurs and online sellers.

Some major benefits of print on demand include:

  • No upfront costs – Avoid expenses for product manufacturing and inventory. Only pay fees when you make a sale.
  • Unlimited selection – Offer as many product designs and variations as you want without stocking inventory.
  • Just-in-time production – Products are only printed when ordered, ensuring less waste.
  • Easy scalability – Easily scale your business by adding new products without added costs.
  • Global reach – Sell products online to customers all over the world through integration with online sales channels.

With print on demand, anyone can start their own business selling customized products like t-shirts, mugs, phone cases and more. It’s an innovative manufacturing model that has opened the doors for entrepreneurs to run an online store with minimal financial risk.

Choosing the Right Print on Demand Company

The first step to getting started with print on demand is finding the right service provider partner. Look for an established company with a good reputation and wide range of product options.

Some of the top print on demand companies include:

  • Printful – The most popular POD dropshipping service with integrations for selling on platforms like Shopify and Etsy. Offers clothing, accessories, home goods and more.
  • Printify – Works with Shopify, Etsy, eBay, WooCommerce and more. Wide selection of products from mugs to shirts.
  • Gearbubble – Great for selling t-shirts, hoodies, bags and other apparel. Integrates with Shopify and WooCommerce.
  • Redbubble – Specializing in unique art-focused products. Sell your designs on apparel, wall art, phone cases and stickers.
  • Teespring – Best known for t-shirts but offers other products like mugs, pillows and bags.

When vetting print on demand companies, look for:

  • High print quality – Order samples to check the print resolution and product quality.
  • Range of integrations – Seamless integration with your ecommerce platform or sales channels is key.
  • Order fulfillment – Fast shipping from locations close to your customers will reduce delivery times.
  • Responsiveness – Look for great customer service in case any issues arise.
  • Pricing – Compare the base product costs and fulfillment fees across services.

Pick a provider that offers quality products with integrations for how you plan to sell. This will make managing your print on demand business much easier.

Selecting Profitable Print on Demand Products to Sell

With the right print on demand service, you can sell an enormous variety of customizable and personalized products online. The key is choosing products with high profit potential.

Some of the best selling print on demand products include:

  • T-Shirts – Evergreen fashion staple that allows creative designs. Long tail keywords can focus on styles, themes, colors.
  • Mugs – Popular for unique designs and quotes. Keywords may describe occasions like birthdays, holidays.
  • Hats & Beanies – Trendy accessories people love to customize. Keywords can target hobbies and fandoms.
  • Wall Art – Decor like canvas prints, posters and metal prints. Keyword themes include home, inspirational, spiritual.
  • Phone Cases – Customizable with designs for any mobile device. Keywords can target popular brands, models and trends.
  • Pillows & Blankets – Cozy products for home and gift giving. Keywords may focus on holidays, pets, hobbies.
  • Jewelry – Trendy accessories like customized necklaces and bracelets. Keywords can describe occasions like graduations, weddings.

Research best selling designs within each product category and tailor your offerings accordingly. Consider seasonal products like holiday-themed shirts or personalized ornaments around Christmas.

Creating Designs for Print on Demand

Coming up with compelling designs is critical to standing out in the crowded print on demand space. Take inspiration from trending styles, current events and your target customer interests to create designs that sell.

Some tips for creating profitable print on demand designs:

  • Research successful designs in your niche for inspiration.
  • Use design templates and editing tools from your POD provider to create professional looking graphics easily.
  • Optimize for the product with easy-to-read text, relevant visuals and graphics.
  • Create designs around popular interests, fandoms and hobbies by incorporating relevant themes, quotes or visual elements.
  • Take inspiration from trending holidays, events and causes to make your products timely and topical.
  • Use attention-grabbing text fonts, colors and effects to help your designs pop.
  • Ensure any included text is legible, spelling is correct and imagery appears crisp and clear.
  • Create variations around best selling designs, like different colors and slogans.
  • Give customers options to customize products further like adding their name.
  • Check terms of use if referencing brands to avoid intellectual property issues.

With a quality, targeted design, you’ll maximize chances of your print on demand products selling.

Setting Your Print on Demand Prices and Profit Margins

A key factor in running a profitable print on demand business is pricing your products properly. You want to price competitively while still building in a good profit margin.

Some tips for pricing print on demand items:

  • Check competitor pricing for similar products so you can price competitively.
  • Factor in the base product cost from your POD provider.
  • Consider the production and shipping fees your POD service will charge per order.
  • Determine the retailer fees if selling through online platforms like Etsy or Amazon.
  • Decide what profit margin you want to earn per product after costs. 30-50% margins are common.
  • For customization options, charge extra for add-ons like additional text or special colors.
  • Run promotions with discounts to stimulate sales for new product launches.
  • Consider lowering prices on slow selling items to boost conversions.
  • Revisit pricing regularly as you scale up and production costs decrease.

Use spreadsheets to calculate your costs, fees and desired profit margins to land on optimal pricing. Price competitively while earning a healthy per product profit.

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Selling Your Print on Demand Products Online

One of the biggest advantages of print on demand is selling your customized products through online channels that take care of order fulfillment for you.

Some popular options for selling print on demand items include:

Your Own Online Store

  • Ecommerce platforms – Create your own online storefront with Shopify, WooCommerce, BigCommerce and more. Add POD products from integrated providers.
  • Website builders – Use easy DIY website builders like Squarespace or Wix to make an online store.
  • Domain and hosting – For full customization, create a WordPress site with web hosting and your own domain.

Running your own online store allows branding control but requires marketing efforts to drive traffic.

Marketplaces and Auctions

  • Etsy – Leading marketplace for creative and customized goods. Many POD integrations available.
  • eBay – Auction site where you can list print on demand items. Has integration with Printful.
  • Amazon – The largest online retailer. Can sell POD products but fees are higher.

Marketplaces leverage their high traffic to help products get discovered by buyers.

Social Media

  • Facebook – List POD products on your business Facebook page or in Facebook marketplace.
  • Instagram – Showcase products on your Instagram account or IG store. Can promote posts.
  • Pinterest – Pin product images with links back to your online store.

Promote your print on demand offerings where your target buyers are spending time online.

The easiest approach is integrating your preferred print on demand service with an existing ecommerce platform like Shopify. This automates order fulfillment so you can focus on marketing and design.

Driving Traffic to Your Print on Demand Store

To generate sales of your print on demand products, focus on getting traffic to your online store or listings. Some proven strategies include:

  • SEO – Optimize website content for search to get found for relevant product searches.
  • Google Ads – Run pay-per-click ads to drive targeted traffic from Google.
  • Social media marketing – Promote products and offers through social platforms.
  • Influencer marketing – Partner with relevant influencers to promote products to their followers.
  • Email marketing – Send campaigns to turn past customers into repeat buyers.
  • Affiliate marketing – Recruit others to promote your products for commission on sales.

Leverage low-cost marketing channels that allow targeting viewers interested in buying your products. Track performance to double down on tactics that work.

Scaling Your Print on Demand Business

Once you have proven print on demand products and marketing system in place, focus on scaling up sales and profits.

Ways to grow your POD business include:

  • Expanding your product catalog with more customized offerings.
  • Fine-tuning designs and pricing based on best sellers.
  • Increasing marketing reach to drive more website traffic.
  • Optimizing sales funnel conversion rates.
  • Developing brand awareness and loyalty.
  • Building partnerships and collaborations to expand distribution.
  • Hiring team members to increase production capabilities.
  • Exploring licensing deals for popular designs.
  • Adding physical distribution to wholesale or retail partners.

With print on demand, you can truly scale sales infinitely since you don’t have to worry about inventory or manufacturing limitations. The more products you design and market, the more potential profit.

Print on Demand Success Stories

Print on demand has opened the doors for entrepreneurs to profit from selling customized and personalized products online. It’s a business model that can work for anyone with a creative, enterprising spirit.

Some real world print on demand success stories:

  • Christian Taylor – Left his job in finance to start a POD t-shirt side hustle that now earns $150k per month.
  • Colin Wayne – Launched custom swim trunks brand Vennard via print on demand, growing to over $40k per month in sales.
  • Conor & Roisin Madigan – Irish couple who started Printful store Printcess Pom Pom, making $400k last year.
  • Oberlo – Popular Shopify app Oberlo started by selling print on demand apparel through Teespring, eventually expanding into other products.

These entrepreneurs took a simple idea and leveraged print on demand to scale without major upfront investment. With the right product, marketing and perseverance, you can build a profitable online POD business too.

Frequently Asked Questions About Print on Demand

What is print on demand?

Print on demand, or POD, is a manufacturing process where products like clothing, home goods and accessories are only printed when an order is placed. This allows you to sell customized products online without carrying inventory.

What can you sell with print on demand?

Many products can be sold via print on demand including t-shirts, sweatshirts, hats, mugs, phone cases, wall art, blankets, towels, jewelry and much more.

How much does it cost to start a print on demand business?

The great thing about print on demand is there is very little upfront investment needed beyond a website and initial product designs. With dropshipping services, you don’t pay anything until products are ordered.

What are the profits margins for print on demand?

Typical profit margins for print on demand range from 30% to 50%. But this can vary based on factors like your production and shipping costs, the POD service you use and what you price your products at.

Can you make good money selling print on demand?

Yes, many people earn thousands to even tens of thousands per month selling print on demand products online. Profit potential scales based on your ability to market products and create appealing designs.


Launching an online business selling customized products through print on demand is an innovative, low-risk option worth considering. With the right POD service provider, ecommerce platform and marketing strategy, you can design, promote and sell unique products from anywhere.

Focus on offering creative, high-quality designs aligned to customer demand. Price competitively and integrate seamlessly with online sales channels. With persistence and savvy marketing, you can build a passive income selling print on demand products.

Ready to give it a try and tap into the potential of print on demand? Get started on designing your own ecommerce storefront today. With no upfront costs or inventory requirements, you have nothing to lose!

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